In today's digital age, mastering a handful of technical and non-technical skills can make all the difference for business owners looking to thrive online.
As an entrepreneur just starting online or an experienced digital marketing professional, there are seven (7) indispensable skills for leveraging the online space effectively.
Every single business person who intends to leverage the online space needs to have 7 digital marketing skills handy.
In this blog post, we will explore the 7 digital marketing skills every Freelancer should have. This also applies to businesses and organization needs.
Video Marketing: Video marketing is a powerful tool for capturing attention and conveying messages effectively. Product demonstrations, behind-the-scenes glimpses, or customer testimonials videos can foster connection and engagement like no other medium.
SEO & SEM: SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are essential for increasing visibility and driving organic traffic to your website. Strategies like keyword optimization, backlink building, and pay-per-click advertising can improve your online visibility and attract potential customers.
Content Marketing: Content marketing involves creating and distributing relevant content to attract and retain a target audience. From blog posts and articles to infographics and podcasts, content marketing helps establish credibility, build trust, and keep your audience engaged.
Data & Analytics: Data and analytics play a crucial role in understanding the effectiveness of your marketing efforts. Metrics such as website traffic, engagement rates, and conversion rates, help businesses and solopreneurs gain valuable insights into what is working well and show areas for improvement, allowing you to refine your strategies for better results.
Generative AI: Generative AI can significantly enhance your business operations by automating and streamlining content creation, providing insights on marketing campaigns, scaling and optimizing business operations etc. Integrating generative AI into your content strategy helps in creating innovative and compelling user generated content. In addition, all of the other skills can also be performed by AI
Social Media Management and Advertising: Social media platforms offer a powerful way to connect with your audience, build brand awareness, and drive conversions. By developing a cohesive social media strategy that includes regular posting, engagement with followers, and targeted advertising, you can effectively reach your desired audience segments and achieve your marketing goals.
- Email Marketing: Email marketing remains one of the most effective ways to communicate with your audience and drive conversions. By delivering personalized content, promotions, and updates directly to your subscribers' inboxes, you can cultivate relationships, stay top-of-mind, and drive customer loyalty over time.
In conclusion, navigating the digital landscape requires a blend of technical expertise and strategic decision-making. Mastering video marketing, SEO & SEM, content marketing, data analytics, generative AI, social media management, and email marketing can position both freelancers, small scale businesses and large corporations for success in the online space.
However, recognizing when to delegate these tasks—whether by hiring an agency, building an in-house team, or outsourcing specific functions—enables you to focus on your core business operations.
By leveraging these 7 digital marketing skills every Freelancer should have, you can harness the full potential of digital tools to drive growth and achieve your business goals.
To learn and master these digital marketing skills, we recommend the Newton Academy Digital Marketing program offering comprehensive 9-months training.
This program can also suffice for tech newbies looking to get started with marketing their skills, knowledge, products, expertise, or working as freelance digital marketers.
Visit academy.newtoncore.com to register for our program.
Remember, the key to thriving online is not just about acquiring skills, but also about making informed choices that allow you to scale effectively and sustainably.